Facebook edges out Twitter as teen favourite

Facebook has edged out Twitter as the social network of choice in a recent survey of 7,700 teens across the U.S.

The teenagers in the survey, conducted by analyst firm Piper Jaffray, were asked to rank social networks in order of preference, from 1 to 3. Alternatives to Facebook included Twitter, Google+, Instagram, Pinterest, Tumblr and LinkedIn.

Facebook was the first choice for 3,280 of the teens, followed by Twitter with 2,118 and Instagram with 928. Google+ won the hearts of 430 teens, while Tumblr and Pinterest, respectively, trailed behind.

Twitter (1,874) and Instagram (1,680) both outranked Facebook (1,580) when it came to second-choice votes. Google+ had its best performance in the third-choice voting, where it just managed to outperform Twitter — but still got beaten by Facebook and Instagram.

So what does this mean for your business?

Well the first thing to ask yourself is whether you have a meaningful presence on the top 3 social media platforms. If the answer is yes, then job well done! But if your answer is no, then you need to start thinking about developing a strategy to conquer the top 3.

If you would like help developing a social media strategy for your business, then please get in touch to organise a free consultation.


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