About me

I am a results-orientated Strategic Business, Marketing and Customer Experience Executive with over 20 years experience providing direction and leadership to high performance teams.

I currently work with  clients to achieve outstanding business results through strong brand, digital marketing and CX strategies.  My client list includes businesses in the following industries;

Childcare, Education, Financial Services, Mining, Not-for-profit, Real Estate, Residential Aged Care, Retail, Start-ups and Accelerators (particularly in the Mining & Energy sector) and Trades (Plumbing, painting and electrical).

My skill set

Revenue growth and performance excellence
Business and marketing strategy
Digital marketing transformation
Development of robust operational processes
Customer experience and engagement strategy

Fun facts about me

Rugby Union
Favourite Sport
Favourite Hobby
R n B
Favourite Music
Favourite Exercise


Irene is a rare Marketing executive who deeply understands and manages the critical linkages between marketing strategy and corporate objectives. From effective organisational positioning through issues management to delivery of sales results, Irene leads the way in understanding stakeholder requirements and delivery in an open and consultative manner.

Irene was a key part of the Infocus leadership team and actively contributed at functional (Marketing business unit) as well as group leadership team level to successfully develop and implement strategy. I would have no hesitation working with Irene again.

Rod Bristow – CEO & Managing Director, Infocus Wealth Management

I worked with Irene over a twelve-month period at Careers Australia.

During that time, I saw her not only excel at the core elements of her job but also take on other projects that extended well beyond the scope of her role. She has a natural talent for marketing strategy and implementation and has the knack to make any project successful.

Irene demonstrates a high level of skill leading growth initiatives for any company she works with. I would highly recommend her and would hire her again!

Jacinta Crabtree – General Manager, Brand & Marketing at CHARLTON BROWN®

My experience working with Irene has spanned over 4 years and across multiple rebranding and design projects. 

I have always found her to be very strategic and results orientated. Irene has the ability to get inside her client’s brand, really understand it and the direction it needs to move in.

This thorough understanding of her client’s needs results in a precise and articulate brief, which in turn, enables us to deliver great results with projects arriving on time, and on budget.

Niqui Branchu – Art Director, Niqui Branchu Design + Creative