Know what
to do next.
Marketing keeps changing.
You don’t have to figure it all out alone.
I’m Irene Watt, a Brisbane marketing consultant. I help business owners and leaders decide what to change, where to invest and what to ask their team or agency to do.
Find your direction ↗25+
There’s plenty to do. What deserves
your attention?
A new website. A different agency. Another marketing channel. AI tools that everyone seems to be talking about.
When the recommendations keep coming, it’s easy to lose sight of what your business needs.
I give you an independent view of the options and direction your team can use.
Advice for the
decision ahead.
I advise on the direction.
Your people carry it forward.
Brand strategy
Set the foundations for a new brand or rebrand, from your audience and positioning to your personality and message.
↗
Marketing strategy
Decide where to focus, where to invest and what to ask your team or agency to do.
↗
AI advice for business
Work out where AI fits, which opportunities to assess and what can wait.
↗
SEO & AI search advice
Get an independent view of your search priorities and the work being proposed.
↗
A clear head.
A plan for your
next 90 days.
Bring the questions.
Leave with priorities.
We’ll work through the decisions in front of you, backed by agreed preparation and followed by a concise written plan.
01 Agreed preparation
02 A 90-minute discussion
03 Your plan for the next 90 days
04 A 20-minute follow-up
I’ve worked through
a lot of change.
I’ve worked globally across brand, media and PR, marketing, design, social media, PPC and SEO. Now AI is part of that work too.
Since 2017, my work has increasingly focused on strategy: helping clients set priorities and giving their teams a plan to work towards.
Bring the conversation
to your audience.
Talks, panels and facilitated workshops on marketing, AI and being found in search.
