Irene Watt

Hello, my name is Irene Watt.

I’m a Strategic Business, Marketing and CX Leader

What I Do

I am a results-orientated strategic Business, Marketing and Customer Experience (CX) executive with over 20 years experience providing direction and leadership to high performance teams.

I currently work with clients to achieve outstanding business results through strong brand, digital marketing and CX strategies.  My client list includes businesses in the following industries;

Business and marketing strategy

Helping businesses of all sizes develop their business and marketing strategies to ensure success and alignment with key business goals.

Revenue growth & performance improvement

Helping businesses develop robust revenue streams to be better positioned for growth and lasting impact.

Digital roadmap & transformation

Helping businesses develop their digital roadmap and infrastructure like websites, CRM, and other integrations with internals systems.

Development of robust operational processes

Helping businesses to develop Standard Operating Procedures (SOPs) to ensure consistency in processes and to improve service and quality.

Customer experience strategy

Helping businesses develop how they interact with their customers to deliver a positive, meaningful experience across those interactions.

Business and marketing strategy

Helping businesses of all sizes develop their business and marketing strategies to ensure success and alignment with key business goals.

Revenue growth & performance improvement

Helping businesses develop robust revenue streams to be better positioned for growth and lasting impact.

Digital roadmap & transformation

Helping businesses develop their digital roadmap and infrastructure like websites, CRM, and other integrations with internals systems.

Development of robust operational processes

Helping businesses to develop Standard Operating Procedures (SOPs) to ensure consistency in processes and to improve service and quality.

Customer experience strategy

Helping businesses develop how they interact with their customers to deliver a positive, meaningful experience across those interactions.

All rounder that can work with any industry

+20 years
experience across
multiple industries

Why you should work with me

What you see,
is what you get.

I am not a person that beats around the bush.  Simply put, I will be open and honest about what needs to be done to achieve results for your business and what we need to do to get there.

See quick wins

I always identify the achievable quick wins to get business pumping while we work together on the larger projects.

Know exactly what happens next

I provide regular updates and you will always know the status of projects and expected outcomes.

See improved business results

I pride myself on ensuring your business goals are met and work with you to ensure this is achieved.

Work Experience

Previous roles

Before I started working on my own business, I worked in various leadership
roles across Australia and the UK.

Senior Leadership Role
Leadership Role
Senior Leadership Role
Leadership Role
Leadership Role
Leadership Role

Testimonials

What People Say.

Don’t just take my word for it, have a read about what others have to say about working with me.

“Irene is a rare Marketing executive who deeply understands and manages the critical linkages between marketing strategy and corporate objectives. From effective organisational positioning through issues management to delivery of sales results, Irene leads the way in understanding stakeholder requirements and delivery in an open and consultative manner.

Irene was a key part of the Infocus leadership team and actively contributed at functional (Marketing business unit) as well as group leadership team level to successfully develop and implement strategy. I would have no hesitation working with Irene again.”

Rod Bristow
CEO/Managing Director,
Infocus Wealth Management

“I worked with Irene over a twelve-month period at Careers Australia.

During that time, I saw her not only excel at the core elements of her job but also take on other projects that extended well beyond the scope of her role. She has a natural talent for marketing strategy and implementation and has the knack to make any project successful.

Irene demonstrates a high level of skill leading growth initiatives for any company she works with. I would highly recommend her and would hire her again!”

Jacinta Crabtree
General Manager, Brand & Marketing, CHARLTON BROWN®

“My experience working with Irene has spanned over 4 years and across multiple rebranding and design projects. 

I have always found her to be very strategic and results orientated. Irene has the ability to get inside her client’s brand, really understand it and the direction it needs to move in.

This thorough understanding of her client’s needs results in a precise and articulate brief, which in turn, enables us to deliver great results with projects arriving on time, and on budget.”

Niqui Branchu
Art Director, Niqui Branchu Design + Creative

Interested in working
with me? Let's connect!

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Years experience globally
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Industries worked in
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Websites developed