Irene Watt

Role detail

General Manager, Marketing

BUSINESS
Infocus_Logo

My role as General Manager, Marketing was responsible for developing and executing the business’ marketing strategy, developing and executing on product and service marketing plans, coordinating and directing resources for marketing projects, overseeing the delivery of daily marketing and marketing communication deliverables across both B2B and B2C interfaces (web, social media and offline), stimulating demand for corporate initiatives, delivering local area marketing support for the network of Infocus offices, market research, events and PR, as well as monitoring, analysing and reporting on marketing performance.  

I was also part of the Senior Leadership Team reporting directly to the CEO and liaising with the Board.

Key achievement snapshot

Key results

3 year strategy

Developed and commenced the implementation of a three-year strategic and tactical marketing plan

New Brand

Developed and launched a refreshed brand approach and new company positioning​ to the market

Digital Infrastructure

Developed and launched refreshed digital assets, including a 3 year digital transformation plan

300% Increase

Implementation of data-driven SEO, SEM and content strategies that produced a 3000% increase in new client acquisition​

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