Marketing Manager

Dates: Apr 2010 – Mar 2013 

Company: Bond University

My role at Bond University was to develop and implement the Faculty of Health Sciences and Medicine’s strategic and tactical marketing plan to ensure recruitment efforts for the Faculty were robust. I was also tasked with establishing strategic sponsorship partnerships with industry, professional partners and other stakeholders to optimise brand awareness and student recruitment performance within the domestic and international markets.

Bond University’s Key Achievements Snapshot:

  • Achieved 100% recruitment targets for the Faculty
  • Developed and commenced the implementation of a three-year strategic and tactical marketing plan to enhance the recruitment efforts for the Faculty
  • Established strategic sponsorship partnerships with industry, professional partners and other stakeholders to optimise brand awareness and student recruitment performance
  • Successfully established a sponsorship and event activation program for the Faculty, including a partnership with the St George Reds and Queensland Rugby Union during the year the team won the Super Rugby Championship
  • Completed SEO campaigns that lead to increased traffic and improved organic search results for all program disciplines
  • Increased attendance to all industry events by 80%