General Manager, Marketing
BUSINESS
My role as General Manager, Marketing was responsible for developing and executing the business’ marketing strategy, developing and executing on product and service marketing plans, coordinating and directing resources for marketing projects, overseeing the delivery of daily marketing and marketing communication deliverables across both B2B and B2C interfaces (web, social media and offline), stimulating demand for corporate initiatives, delivering local area marketing support for the network of Infocus offices, market research, events and PR, as well as monitoring, analysing and reporting on marketing performance.
I was also part of the Senior Leadership Team reporting directly to the CEO and liaising with the Board.
Key achievement snapshot
- Evolved and structured the marketing department from a small team to a strategic, self driven business unit of marketing professionals
- Conducted a complete brand review of the company resulting in a robust cultural platform and strategy for alignment to launch a refreshed brand approach and new company positioning
- Developed a new client facing website, digital marketing and governance framework that commercialised the marketing team function
- Implementation of data-driven SEO, SEM and content strategies that produced a 3000% increase in new client acquisition
- Developed and commenced the implementation of a three-year strategic and tactical marketing plan to enhance brand awareness and lead generation
- Successfully established a professional marketing framework for the group
- Improved employee engagement from an average of 60/100 to 90/100 across consistent quarters
Key results
3 year strategy
Developed and commenced the implementation of a three-year strategic and tactical marketing plan
New Brand
Developed and launched a refreshed brand approach and new company positioning to the market
Digital Infrastructure
Developed and launched refreshed digital assets, including a 3 year digital transformation plan
300% Increase
Implementation of data-driven SEO, SEM and content strategies that produced a 3000% increase in new client acquisition
