Experience behind the advice.
My work spans over 25 years globally across brand, media and PR, marketing, web and graphic design, social media, PPC and SEO, and now AI.
Across Australia and the UK, I’ve worked in finance, financial advice, health, aged care, education, sport, government and retail, in leadership, agency and consulting roles.
Discuss your business ↗
Start with the problem you’re facing
You might be reviewing your positioning, planning a website change, questioning a marketing investment or deciding where AI fits.
Tell me what you’re working through. We can discuss the parts of my experience that relate to your situation and whether I’m the right adviser for the work.
Understanding my role
My background spans strategy and delivery. Since 2017, my work has increasingly focused on strategy and independent advice across multiple clients.
Your team or suppliers carry out the work. I help you decide what to ask for and how to assess the direction.
Selected work.
TaxTank
My work with TaxTank spans AI processes and marketing agents, website development, SEO and AI search, content and marketing strategy.
I lead the strategy behind the public-facing work, connecting how the business uses AI, presents itself online and reaches its audience.
CENA
Vision, mission and marketing strategy
During my 2024–2026 term as a Non-Executive Director, I led the workshop to develop CENA’s updated vision, mission and strategic objectives. I also developed its three-year marketing strategy.
With no employees and volunteers carrying out the work, the strategy needed to give people direction while fitting the time and resources they could contribute.
From people I’ve worked with
“We’re building something special at TaxTank, and Irene has helped build that foundation. Her work across strategy, marketing and technology has helped shape how we bring it to life.”
Nicole Kelly
“deeply understands and manages the critical linkages”
Rod Bristow
“a natural talent for marketing strategy and implementation”
Jacinta Crabtree
“a precise and articulate brief”
Niqui Branchu