Before you decide, ask a better question.
My views on marketing, AI and search, drawn from over 25 years working across brand, marketing and technology.
These articles are for owners and leaders deciding what to change, where to spend and what to ask their team or suppliers.
Explore the Direction Session ↗
Marketing keeps changing. How do you decide what to do next?
Pivoting has become part of the job. Here’s how I think about a new opportunity before adding it to the plan.
Read article ↗
Before you rebuild your website, define the problem
A website project needs a business brief. Start with what customers need to do and what’s getting in their way.
Read article ↗
Where should your business start with AI?
Start with a piece of work you understand, then decide what a test would need to show.
Read article ↗
Need to apply this to your business?
The Marketing and AI Direction Session gives us time to work through your questions and set priorities for the next 90 days.