Independent advice for your next business decision.
You know your business needs to move forward. I help you decide where to start and give your team a direction they can follow.
I help owners and leaders work through those decisions across marketing, brand, websites, search and AI.
Explore the Direction Session ↗
When a second opinion
would help
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Your marketing is busy, but you’re questioning what it’s achieving.
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Your business has changed, and your positioning or website hasn’t caught up.
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You’re considering a supplier proposal and want to test its assumptions.
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You want to explore AI without committing to tools before you understand the need.
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Your team needs priorities and decisions from leadership.
We’ll start with what you want the business to achieve, then look at what’s helping, what’s getting in the way and what needs to happen next.
Advice for the
decision ahead.
Brand strategy
Set the foundations for a new brand or rebrand, from your audience and positioning to your personality and message.
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Marketing strategy
Decide where to focus, where to invest and what to ask your team or agency to do.
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AI advice for business
Work out where AI fits, which opportunities to assess and what can wait.
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SEO & AI search advice
Get an independent view of your search priorities and the work being proposed.
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Ways to work
with me.
Marketing and AI Direction Session
A defined starting point for an independent view. Includes agreed preparation, a 90-minute session, a written plan for the next 90 days and a 20-minute follow-up within 14 calendar days of sending the written plan.
A scoped strategy engagement
For decisions that need more research, stakeholder discussion or planning than one session allows. We’ll agree on the questions, work, deliverables, timing and fee before starting.
Quarterly advice
Scheduled sessions to assess progress, review recommendations and make the next set of decisions. We’ll define the preparation and outputs for each engagement. Additional meetings and advice are separately agreed.
How we’ll work together
First, we’ll establish the decisions you need to make and whether I’m the right person to help.
Then we’ll agree on a scope, fee and timeframe. I’ll review the agreed information, work through the options with you and document the advice.
You’ll leave with priorities and direction for the people responsible for carrying out the work.
Your team delivers. I advise.
I don’t manage your campaigns, build your website or run your suppliers day to day. My role is to help you make informed decisions and give the people doing the work a better brief.
If the question calls for another specialist, I’ll identify the expertise needed so you can decide how to bring it in.
Tell me what you’re working through
You don’t need a finished brief to get in touch. Start with the decision, the problem or the proposal you’d like to discuss.