Know what to do next with your marketing and AI.

When you need an independent view

You might be questioning where your marketing budget is going, considering a new website or trying to work out where AI fits.

Perhaps your team or agency has put forward recommendations, and you want an experienced second opinion before committing.

This session gives you time to step back, ask questions and make decisions with someone who understands how brand, marketing, websites and search connect.

What we’ll work through

We’ll agree on your main questions before we meet. Depending on your priorities, we could look at:

• Where to focus your marketing effort and budget.
• Whether your brand and message still fit your business.
• What to consider before changing your website.
• How SEO and AI search fit into your plans.
• Where AI could help, and what to assess before adopting it.
• What to ask your team or suppliers to do.

We won’t try to solve every issue in one sitting. We’ll focus on the decisions that will help you move forward.

Before we meet

Complete the online questionnaire and provide the agreed links and documents at least three business days before the session. Preparation covers the agreed material only. Account access, detailed audits and customer research are separately scoped.

I’ll review your website and an agreed set of material you provide. That could include a marketing plan, performance summary or supplier proposal. We’ll confirm the preparation scope before you book.

During your 90-minute session

We’ll work through your questions, examine the options and agree on priorities.

Your 90-minute session is held online and covers one business and the decisions agreed beforehand. Up to two attendees from your business are included. In-person sessions, travel and larger groups are quoted separately.

Your written plan

After the session, you’ll receive a concise plan covering your priorities for the next 90 days, what to continue or change, and what to pause or investigate.

Your written direction plan is delivered within five business days after the session, provided the agreed information has been received. It covers findings, priorities, what can wait and next steps for your team or suppliers. It is not a full brand or marketing strategy.

Your follow-up

One 20-minute online follow-up is included, to be held within 14 calendar days of sending your plan. It covers questions about the recommendations. Further research, revised strategy and additional advice are separately scoped.

Advice you can act on

I provide the review, advice and direction. Your team or chosen suppliers carry out the work.

Detailed technical audits, supplier management and further strategy work sit outside this session. If more advice is needed, we’ll agree on a separate scope and fee first.

Why work with me?

I’m Irene Watt, a Brisbane consultant with over 25 years’ global experience across brand, marketing, media and PR, web and graphic design, social media, PPC and SEO, and now AI.

Since 2017, my work has increasingly focused on strategy and advice across multiple clients. I help you decide where to focus and give your team or suppliers a plan to work towards.

Marketing keeps changing. I help you work out which changes deserve your attention and what they mean for your business, without getting swamped.

Is this the right starting point?

This session suits owners and leaders who have decisions to make and want independent advice before committing time or money.

It works best when you have a team or suppliers who can carry out the actions, or you’re prepared to appoint them. If your questions need a larger piece of strategy work, we’ll discuss that before you book.

Let’s work out your next move

Tell me about your business and the decisions you’re facing. I’ll review your enquiry and let you know whether a Direction Session fits.

Enquire about a Direction Session ↗