Work out where AI fits in your business.
You don’t need to try every tool. You need to understand which problems are worth solving and what a good outcome would look like.
I help business owners and leaders work through those decisions, with advice that connects AI to their marketing, team and customer experience.
Discuss where AI fits ↗
Start with the work
Where is your team losing time? What information is hard to find? Which parts of your marketing need improving? What do your customers need from you?
Those questions give us a basis for assessing AI. We can then consider where it might help and what needs checking before the business commits.
Questions we can work through
- Which uses of AI deserve our attention first?
- Are we solving a defined problem or buying another tool?
- What would a small test need to demonstrate?
- Who needs to be involved in the decision?
- What should we ask a supplier before agreeing to a proposal?
- How will we know whether a change has helped?
Bring the business and marketing view together
AI decisions can affect the way your business communicates, creates content and serves customers. They also need to fit the people and processes you already have.
I draw on my experience across brand, marketing and web development to help you assess those connections and set priorities.
What you could leave with
An agreed engagement could produce a shortlist of opportunities, criteria for comparing them, a brief for a small test and questions for suppliers or internal specialists.
We can also define who owns the decision, who checks the work and what evidence would justify taking the next step.
We’ll agree on the outputs before starting.
Know when to bring in specialist advice
Part of deciding well is recognising where another skill is needed. A proposed use might require technical, security, privacy or legal assessment.
I can help you identify the questions and the people who need to answer them. The engagement doesn’t include technical development or a specialist compliance assessment.
Your next step can be small
You might need one decision, a second opinion on a proposal or a focused discussion about where to start.
The Marketing and AI Direction Session gives us a defined way to work through those questions and set priorities for the next 90 days.
Want to bring this discussion to your team?
I also offer talks and facilitated workshops to help groups work through marketing and AI questions together.
Questions you might have
Do we need to be using AI already?
No. We can start with what your business needs and assess where AI deserves further consideration.
Will you choose and install tools for us?
I can advise on selection criteria and proposed options within an agreed scope. Your team or suppliers handle procurement, setup and ongoing operation.
Can you help us assess a proposal?
Yes. We’ll agree on the review needed, including where specialist input is required.