Give your search activity a business purpose.
Being found should help the right people understand what you offer and take the next step.
I help you assess the direction of your SEO and AI search activity, question proposed work and decide what your team or agency should focus on.
Discuss your search strategy ↗
What do you need search to achieve?
You might want more suitable enquiries, better visibility for a particular service or a website that explains your expertise more convincingly.
We’ll start there. Rankings and traffic can help us assess progress, but the decisions need to connect with what the business wants to achieve.
When an independent view would help
- You’re receiving SEO reports but can’t see what they mean for the business.
- You’re considering a website change and want search included in the brief.
- An agency has recommended work you want to understand before approving.
- You want to assess how your business appears in AI search answers.
- Your website covers a lot of topics without a clear focus.
What we can examine
Depending on the scope and information available, I can review your service priorities, website structure, content direction, search reporting and proposed supplier work.
We can identify the questions the data raises and the work needed to answer them. Access to existing reports may be needed; we’ll agree on that before starting.
What you receive
The output could include findings, recommended priorities, a content direction, a website brief or questions for your agency.
I’ll distinguish between what the evidence supports and what needs further investigation. Your team should be able to see why a recommendation has been made and what decision it supports.
SEO and AI search
I advise on how your website presents your expertise, how your pages connect and how you assess visibility across search experiences.
We’ll look for accurate explanations, evidence and content that answers your buyers’ questions. We’ll also consider where mentions and citations can be measured, while recognising the limits of the available reports.
No search position or AI recommendation can be promised as part of an engagement.
Advice and delivery have different scopes
I provide strategic review and direction. I don’t run ongoing SEO campaigns, make website changes or manage content production.
A detailed technical audit may need a separate specialist scope. I can help define what that work should answer.
Start with the question you need answered
The Direction Session can help you assess a proposal or decide on your next priorities. If your situation needs a larger review, we’ll establish that before booking.
Questions you might have
Can you review our agency’s work?
I can review agreed material and help you assess the strategy, reporting and recommendations. The conclusions will depend on the evidence available.
Can you guarantee first place on Google?
No. I can advise on priorities and how to assess progress, but I can’t promise a ranking or inclusion in an AI answer.
Do we need to replace our website?
That depends on the problem. We’ll assess the purpose of the proposed change before recommending a course of action.