Give your marketing a direction you can explain.
What are you trying to achieve? Who are you trying to reach? And why are you spending money on this particular activity?
I help you answer those questions and make decisions about your brand, marketing and digital investment.
Discuss a marketing strategy project ↗
When the activity has outgrown the plan
Marketing can accumulate over time. A campaign starts, a new platform gets added and the website gets another update. Eventually, there’s a lot happening without a shared view of what it should achieve.
I’ll help you step back and examine the direction behind the work.
That might mean reviewing your positioning, deciding what to prioritise or assessing a proposed investment before you commit.
Questions we can work through
- Does our brand still reflect the business we’ve become?
- Which customers and services should our marketing focus on?
- Where should we put our budget and people’s time?
- Does the website need replacing, or does the brief need changing?
- Are we measuring the outcomes we need?
- What should we expect from our agency or other suppliers?
Advice across the whole customer journey
My experience spans brand, marketing, web development, SEO and PPC. That helps me consider how the decisions connect, from the first message someone sees to the enquiry your team receives.
We’ll look at the parts relevant to your business and the decision at hand. You won’t be asked to start a new channel just because it’s available.
A strategy your team can work from
I’ll review what your business is trying to achieve, how your marketing is working now and where your team needs direction. Depending on the scope, we can work through your audience and positioning, where to spend the budget, which channels to focus on and what to brief your team or agency to do.
I’ll put the agreed decisions into a written plan and walk your team through it. They’ll know what to start with, who’s responsible and how to tell if the work is helping.
See the CENA marketing strategy example ↗
If you’d like a second opinion as the work progresses, we can arrange monthly or quarterly reviews.
An independent view of agency recommendations
A proposal can sound convincing and still leave you with questions.
I can help you assess the problem it addresses, the assumptions behind it, the work included and how success would be judged. You can then decide what to approve, what to question and where more information is needed.
You remain responsible for appointing and managing your suppliers.
Start with the decision you need to make
The Marketing and AI Direction Session is a starting point when you want focused advice and a plan for the next 90 days.
For a larger strategy project, we’ll agree on a separate scope.
Let’s give your next decision a sound basis.
Questions you might have
Can you advise on brand as well as digital marketing?
Yes. We can look at your positioning and message alongside the channels and website that need to communicate them.
Will you take over our marketing?
No. I provide advice and strategic direction. Your team or suppliers manage delivery.
Can you review a plan we already have?
Yes. Share what you want a second opinion on, and we’ll agree on the information and review needed.