Before comparing tools, describe what happens now, where the difficulty lies and what you want to improve. That gives your team a basis for deciding whether AI is worth exploring.
Choose a defined task
“Improve our marketing” is too open for a first test.
You could instead examine a particular task, such as preparing an initial content outline or organising feedback into topics. These are examples to assess, not recommendations that every business should adopt.
The task needs boundaries. Decide what goes in, what should come out and who can judge the output.
Understand the current work
Ask the person doing the task to explain the steps, the time involved and where judgement is needed.
Look at the checking too. A faster first draft is only part of the picture if someone then spends more time correcting it.
I’d include preparation, review and rework when comparing a proposed approach with the current one.
Check the conditions before a test
Your team needs to establish what information can be used, which tools are approved and who needs to assess the proposal.
Depending on the use, that may involve privacy, security, legal or technical specialists. An informal trial shouldn’t be treated as permission to share confidential or personal information with a new service.
Make those questions part of the decision before the task starts.
Decide what the test needs to show
Choose criteria that fit the work. You might consider accuracy, time, review effort, cost and whether the output meets the standard required for its intended use.
Agree on who checks the work and who decides whether to continue. Keep that decision separate from the excitement of trying something new.
Record what you learn
At the end, document what was tested, the conditions, the results and the limits.
If the approach helps, you can assess the next step. If it doesn’t, you’ve answered a question before making a larger commitment.
You don’t need to map every possible use of AI
I think a defined starting point makes the conversation easier. Your team can examine one piece of work and learn what the business needs to consider.
You can then decide what deserves more attention and what can wait.
Want help choosing where to begin?
I provide business and marketing advice to help you assess opportunities, set priorities and prepare questions for your team or suppliers.